April 25, 2016 Rotogram: 36

Family and Child Services

David Chandler is the executive director of the Division of Family and Children’s Services in the Mississippi Department of Human Services. Joe Thompson will introduce him.

Next Week: Five-Year Vision for the Club

President-elect Briar Jones and Vice President-elect Marc McGee will lead a discussion of the club’s five-year vision plan generated through the new Rotary visioning program.

For the Record—April 11

Invocation and Pledge:         Brian McCaskill

Attendance:                                          69.3%

Present — 108 (42 exempt, 1 honorary)

Absent — 73 (14 exempt, 11 honorary)

Guests: Visiting Rotarian was Jimmy McCluskey. Member guests were John Arledge of Jim Ormon and Cynthia Cunningham of Mary Jane Runnels. Guests of the club were Isaiah and Lynn Timbrook; Heather, Wes and Becky Koehn; Randy Witbeck; Cindy Alderman; Nick Wilson; Erin Brown; Benadetta Trentarossi, RYE Student; Alex Onken, Starkville Daily News; and Carl Smith, Starkville Dispatch.

Meeting Notes—April 11

  • President Zach welcomed Matt Matthews to his first meeting as a member.
  • He welcomed Christina Lucas back from Poland and Rodney Foil back from sick leave.
  • The president gave a tongue-in-cheek kudos to Starkville Animal Control for finding the rogue boa constrictor loose in the north of town.

Between the LionsReading Schedule

4/28, 9:15, Emerson — Chuck Rivenburg

4/29, 10:30, First Baptist CLC — Bill Daniel

5/2, 9:00, First Presbyterian — Reader needed


2016 Starkville Christian






Outstanding in Education – Cindy Alderman of Starkville Christian School introduces her outstanding students Isaiah Timbrook and Heather Koehn to Rex Buffington, Student-Teacher Recognition Committee member.


PrintApril 11 — “We want to be known as a nationally and globally relevant research university,” said Sid Salter, Mississippi State’s chief communications officer and director of the Office of Public Affairs.

Keyed on the phrase “We ring true”, the branding effort plays on the institution’s core integrity and its cowbell tradition.

Although the term “branding” is overused in our society, Salter emphasized, “A brand is what you think of when you’re confronted with a product or a company or even an individual. We want to brand Mississippi State in a way that supports the five-year plan. The question is ‘What do we want people to think of when they think of Mississippi State University?’”

Presenting a promotional video themed on inspiration and innovation, Salter said, “If you give us four minutes to talk to you about Mississippi State, that is what we want you to get.”

“With the development of the SEC Network, you are in somewhere between 90 and 100 million homes every day. If you watch it long enough, you’re going to see somebody just wearing out a cowbell,” he said. “We’re associated with it. We decided not to run from that most identifiable symbol.

“We decided to embrace it in a way that would take us where we want to go in branding. What does a well-defined bell or chime do? It rings true. It’s authentic. It’s clear and piercing. It represents the higher goals of Mississippi State University.”

Salter explained two prongs to a branding campaign, internal and external. He noted that a challenge is an overabundance of logos throughout the university. The key internal effort is to develop consistent internal images and messages.

Externally, a key effort is in social media to attract potential students.

Rotarian Salter was drafted to present the program when MSU President Mark Keenum was abruptly called to Jackson with leaders of the Universities of Mississippi and Southern Mississippi to confer with the speaker of the house and the lieutenant governor to discuss impacts of the current state budget shortfall.


For the Record—April 18, Annual Banquet

Attendance:                                          36.8%

Present — 50 (25 exempt)

Absent — 131 (31 exempt, 12 honorary)

Guests: Spouses and other guests numbered 33. Guests of the club were Sydney Heard, Barb and Tom Adkins, and Benadetta Trentarossi, RYE Student.

2016 Awards Banquet

2016 Rotary awards Web

Annual Service Awards – Sharon Breckenridge, left, receives the Non-Rotarian Community Service award for her work with the Oktibbeha County Humane Society, Girl Scouts and Starkville Academy. Joining her are Rookie of the Year, Corey Lucius, Service Above Self award winner, Allan Tucker, and Rotarian of the Year, Grant Arinder. Rotary President Zach Rowland presented the service awards at the club’s annual banquet. Not pictured is Distinguished Service Award winner, Carrie-Beth Randall.

2016 Rotary educator award Web





Excellence in Education – Barbara Adkins receives the Merrill Hawkins Excellence in Education award from Committee Chair Frank Chiles. The Starkville Academy teacher has an exemplary 38-year education career around the nation.


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